OVERVIEW
Timeline: 12 weeks
Team: 7 members (4 UX/UI Designers, 3 Coders)
Toolkit: Figma, Illustrator, InDesign, Premiere Pro
Role: As a UX/UI Designer, I conducted user research, designed wireframes and prototypes, and developed the brand identity for Spurt. I also worked on usability testing and video editing to showcase the final product.
Deliverables:
UX/UI
User Research
Branding and Visual Identity
Video Editing
Food insecurity is rising, yet many community gardens remain underutilized due to limited knowledge, unpredictable weather, and soil quality concerns. Spurt is an AI-powered gardening app that provides personalized plant care guidance, weather insights, and sustainability tips making gardening more accessible for all.
Problem & Solution
Problem: With food demand expected to rise 70% by 2050, food insecurity is becoming a growing crisis. Yet many community gardens go unused due to lack of knowledge, unpredictable weather, and soil challenges.
Solution: Spurt uses AI-driven insights to help people grow food successfully by providing real time guidance on weather, soil health, and plant care.
Result: More people can grow their own food making gardening easier and communities more self-sufficient.
Competitive Analysis
To find a unique value proposition for Spurt, our team analyzed top current competitors. Through comparison and our vision of the main features that spurt needs to contain, the team have summarized the essential functionalities that each app should have and aspects that need to be improved.
To better understand our audience and guide design decisions my team and I created a user persona. Before wire framing we mapped the user journey to ensure a seamless experience. Click here to view the full user flow.
User Persona
Design Process
Low-Fidelity Wireframe
After conducting thorough research, the design process begins with the creation of low-fidelity wireframes, providing an initial visual representation of the app's overall design. These wireframes employ simple shapes and basic structures to offer a preliminary visualization.
After working with the design and development team, we conducted our functionality and usability testings of our prototypes allowed us to get more insight on what needs to be improved.
Usability Testing
Following the creation of low-fidelity designs and the incorporation of user testing feedback, the design process advances to high-fidelity designs. If you would like to try out Spurt prototype click here.
Final Design Wireframe
Spurt was designed to feature a vibrant and diverse colour palette, aiming to convey liveliness and excitement in the user experience. The goal was to create an environment where users would feel energized and engaged while interacting with the app, fostering a bright and visually appealing interface.
Branding & Styleguide
In creating Spurt, we aimed to develop a user-friendly gardening app. Design challenges were addressed through effective communication, fostering an understanding of each team member's preferences. A future goal for Spurt is to enable users to enhance their interactive experience by utilizing AI for plant diagnosis through photo submissions. Looking forward, potential enhancements will solidify Spurt as a valuable tool for plant enthusiasts.